Privacy Policy

Last updated: January 1, 2024

1. Introduction

Online Paragon ("we," "our," or "us") is committed to protecting your privacy and ensuring you have a positive experience on our website and when using our services. This Privacy Policy outlines how we collect, use, disclose, and safeguard your information when you visit our website online-paragon.com or engage with our services.

This policy complies with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact Information: Name, email address, phone number, postal address
• Business Information: Company name, job title, business address
• Communication Data: Records of communications between you and us
• Transaction Information: Purchase history, payment information (processed securely through third-party payment processors)
• Marketing Preferences: Subscription preferences, communication choices

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• Technical Data: IP address, browser type, operating system, device information
• Usage Data: Pages visited, time spent on site, navigation patterns
• Location Data: General location based on IP address
• Cookie Data: Information collected through cookies and similar technologies

3. How We Use Your Information

We use your personal information for the following purposes:

3.1 Service Provision

• Processing and fulfilling your orders
• Providing customer support and technical assistance
• Delivering training and maintenance services
• Managing your account and subscriptions

3.2 Communication

• Responding to your inquiries and requests
• Sending newsletters and marketing communications (with your consent)
• Providing important updates about our services
• Sending transactional emails related to your purchases

3.3 Business Operations

• Improving our website and services
• Conducting market research and analysis
• Ensuring website security and preventing fraud
• Complying with legal obligations

4. Legal Basis for Processing

Under UK GDPR, we process your personal data based on the following legal grounds:

• Contract: Processing necessary to perform a contract with you
• Consent: You have given clear consent for specific processing activities
• Legitimate Interests: Processing necessary for our legitimate business interests
• Legal Obligation: Processing required to comply with legal requirements

5. Information Sharing and Disclosure

5.1 Third-Party Service Providers

We may share your information with trusted third-party service providers who assist us in:

• Payment processing
• Website hosting and maintenance
• Email marketing services
• Analytics and website optimization
• Customer support systems
• Shipping and logistics

These service providers are contractually obligated to protect your information and use it only for the specified purposes.

5.2 Legal Requirements

We may disclose your information when required by law or to:

• Comply with legal processes or government requests
• Protect our rights, property, or safety
• Prevent fraud or security threats
• Enforce our terms of service

5.3 Business Transfers

In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of the business transaction. We will notify you of any such change in ownership or use of your information.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• Encryption of sensitive data in transit and at rest
• Regular security assessments and updates
• Access controls and authentication measures
• Employee training on data protection
• Secure backup and recovery procedures

While we strive to protect your information, no method of transmission over the internet is 100% secure. We cannot guarantee absolute security but will notify you of any significant data breaches as required by law.

7. Data Retention

We retain your personal information only as long as necessary to fulfill the purposes outlined in this policy or as required by law. Retention periods vary based on the type of information:

• Customer Records: 7 years from last transaction (tax and accounting requirements)
• Marketing Data: Until you withdraw consent or 3 years of inactivity
• Website Analytics: Up to 26 months
• Support Communications: 3 years from last contact

8. Your Rights Under UK GDPR

You have the following rights regarding your personal data:

8.1 Right of Access

Request a copy of the personal data we hold about you.

8.2 Right to Rectification

Request correction of inaccurate or incomplete personal data.

8.3 Right to Erasure

Request deletion of your personal data in certain circumstances.

8.4 Right to Restrict Processing

Request limitation of how we process your personal data.

8.5 Right to Data Portability

Request transfer of your data to another organization.

8.6 Right to Object

Object to processing based on legitimate interests or for marketing purposes.

8.7 Right to Withdraw Consent

Withdraw consent for processing activities based on consent.

To exercise these rights, contact us at [email protected]. We will respond within one month of receiving your request.

9. Cookies and Tracking Technologies

Our website uses cookies and similar technologies to enhance your browsing experience. For detailed information about our cookie usage, please see our Cookie Policy.

10. International Data Transfers

Your personal data may be transferred to and processed in countries outside the UK. When we do so, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Binding corporate rules
• Certification schemes

11. Children's Privacy

Our services are not directed to children under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected personal data from a child under 16, we will delete such information promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices or legal requirements. We will notify you of significant changes by:

• Posting the updated policy on our website
• Updating the "Last updated" date
• Sending email notifications for material changes

Your continued use of our services after any changes indicates your acceptance of the updated policy.

13. Contact Information

If you have questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us:

14. Data Protection Officer

For data protection matters, you can contact our Data Protection Officer:

Email: [email protected]

15. Supervisory Authority

You have the right to lodge a complaint with the UK Information Commissioner's Office (ICO) if you believe we have not handled your personal data in accordance with data protection law.

ICO Contact Information:
Website: ico.org.uk
Phone: 0303 123 1113